Born from a desire to change the way young women approach mental health in a modern society, Lou’s Life Lessons brings to the forefront what it means to be completely and unapologetically you – yes with all the shit bits too. The branding icon is born from a daisy representing new beginnings and the Unalome representing the twists and challenges in life. This combined with the organic font is aimed to create comfort and trust in the design.
Lou's Life Lessons
BRANDING & IDENTITY
